The Keys to Finding Your Authentic Voice Now
Today I had a call from someone who, when we were done said: Keep swearing, you make me smile.
I laughed.
You see, a few years ago now, my coach encouraged me to swear on occasion. Why? Because it really is who I am.
I don’t curse with blue streaks. It’s not crass. It’s just authentic.
I can honestly say that 98%+ of the responses are positive — usually in the form of a giggle or maybe even an outright belly laugh. I just don't hang out with the people who would get offended.
It’s unexpected.Â
It’s memorable.
And from a brand position AND a personal one, those that are offended are not “my people.” Hence, why the percentage is super small of people who get their undies in a bundle.
I’ve been in a few rooms lately discussing brands/branding and all the rest. I’ve had people outright take my content/my writing as if it was their own. I’ve watched people try to emulate someone’s success but have fallen on their face.
Why?
There are so many reasons! But I'll give you three possib...
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